{"id":7361,"date":"2019-12-12T09:00:30","date_gmt":"2019-12-12T11:00:30","guid":{"rendered":"https:\/\/nfe.io\/blog\/?p=7361"},"modified":"2022-03-17T15:23:39","modified_gmt":"2022-03-17T18:23:39","slug":"gateway-pagamento-mobile","status":"publish","type":"post","link":"https:\/\/nfe.io\/blog\/pagamentos\/gateway-pagamento-mobile\/","title":{"rendered":"Gateway pagamento mobile: o que \u00e9 e como essa solu\u00e7\u00e3o otimiza o processo de vendas on-line?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Oferecer solu\u00e7\u00f5es de pagamento r\u00e1pidas e seguras \u00e9 uma das maneiras de melhorar a experi\u00eancia de compra dos clientes e, com isso, vender mais! O gateway pagamento mobile \u00e9 uma forma de conseguir isso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A aplica\u00e7\u00e3o faz o <\/span><b>gerenciamento das transa\u00e7\u00f5es on-line<\/b><span style=\"font-weight: 400;\"> e garante a finaliza\u00e7\u00e3o da compra de maneira eficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas como funciona, quais as vantagens, o que considerar na hora de escolher a solu\u00e7\u00e3o para sua loja virtual? Essas e outras quest\u00f5es ser\u00e3o respondidas neste post. Continue a leitura e descubra mais!<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot; \n\n\t&lt;div class=&quot;cta-blog green io&quot; id=&quot;7361&quot;&gt;\n\n\t\t&lt;div class=&quot;cta-title&quot;&gt;\n\t\t\t&lt;h3&gt; &lt;\/h3&gt;\n\t\t&lt;\/div&gt;\n\n\t\t&lt;div class=&quot;cta-content&quot;&gt;\n\t\t\t&lt;p&gt;&lt;\/p&gt;\n\t\t&lt;\/div&gt;\n\n\t\t&lt;div class=&quot;cta-area&quot;&gt;\n\n\t\t\t&lt;!-- &lt;div class=&quot;left&quot;&gt;\n\t\t\t\t&lt;h5&gt;&lt;\/h5&gt;\n\t\t\t\t&lt;div id=&quot;subtitle&quot;&gt;&lt;\/div&gt;\n\t\t\t&lt;\/div&gt; --&gt;\n\n\t\t\t&lt;!-- &lt;div class=&quot;right&quot;&gt; --&gt;\n\t\t\t\t\t\t\t&lt;!-- &lt;\/div&gt; --&gt;\n\n\t\t&lt;\/div&gt;\n\n\t&lt;\/div&gt;\n\n\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:961,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\"><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 o gateway pagamento mobile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O <a href=\"https:\/\/nfe.io\/blog\/pagamentos\/o-que-e-um-gateway-de-pagamento\/\" target=\"_blank\" rel=\"noopener\">gateway pagamento<\/a> mobile \u00e9 uma API (Application Programming Interface), em portugu\u00eas Interface de Programa\u00e7\u00e3o de Aplicativo, <\/span><b>respons\u00e1vel por fazer a intermedia\u00e7\u00e3o entre o com\u00e9rcio eletr\u00f4nico e seus adquirentes<\/b><span style=\"font-weight: 400;\">, muito utilizado por e-commerces, marketplaces e lojas virtuais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, podemos dizer que a solu\u00e7\u00e3o funciona semelhante a uma m\u00e1quina de cart\u00e3o, mas em ambiente virtual, como sites e aplicativos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre as fun\u00e7\u00f5es do gateway pagamento mobile est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">certificar que os dados inseridos pelo cliente s\u00e3o suficientes para autorizar a compra;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">proteger as informa\u00e7\u00f5es fornecidas, criptografando dados como n\u00famero do cart\u00e3o e outras tamb\u00e9m confidenciais;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">enviar essas informa\u00e7\u00f5es de maneira segura para o processador de pagamento.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Como funciona um gateway de pagamento\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Existem diversos gateways que podem ser utilizados, mas, de modo geral, todos funcionam da mesma forma:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">o cliente escolhe os produtos que deseja comprar e os coloca no carrinho;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">preenche com os dados necess\u00e1rios para efetiva\u00e7\u00e3o da compra, como nome, endere\u00e7o e dados do cart\u00e3o de cr\u00e9dito;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">o gateway de pagamento recebe essas informa\u00e7\u00f5es e envia em ambiente seguro para o adquirente;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">o cliente \u00e9 direcionado para as etapas finais do pagamento;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">a compra \u00e9 efetivada.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O v\u00eddeo do canal Vindi fala um pouco mais sobre o funcionamento do gateway e j\u00e1 adianta algumas vantagens.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4pPHlSlfhk4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens de utilizar o gateway como solu\u00e7\u00e3o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Utilizar um gateway pagamento mobile no seu e-commerce ou marketplace <\/span><b>melhora a experi\u00eancia de compra do cliente, mas tamb\u00e9m a gest\u00e3o financeira da empresa<\/b><span style=\"font-weight: 400;\">. Veja as principais vantagens da API.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Checkout transparente<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A primeira vantagem que merece ser destacada \u00e9 o checkout transparente, ou seja, quando todas as etapas de pagamento s\u00e3o resolvidas dentro do pr\u00f3prio site ou aplicativo, sem a necessidade de direcionar o consumidor para outro ambiente, diferentemente do que acontece com um intermediador de pagamento, como <\/span><a href=\"https:\/\/nfe.io\/blog\/pagamentos\/paypal-ou-mercado-pago\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mercado Pago<\/span><\/a><span style=\"font-weight: 400;\">, PagSeguro, PayPal, entre outros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa din\u00e2mica n\u00e3o apenas otimiza o processo de compra, deixando-a mais r\u00e1pida, como <\/span><b>ajuda a aumentar as convers\u00f5es<\/b><span style=\"font-weight: 400;\"> e a dar mais credibilidade \u00e0 loja virtual.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facilidade de integra\u00e7\u00e3o<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O <\/span><span style=\"font-weight: 400;\">gateway de pagamento<\/span><span style=\"font-weight: 400;\"> \u00e9 uma API que se integra com facilidade a sites, apps, ferramentas e outras solu\u00e7\u00f5es, como as antifraudes, que s\u00e3o sistemas obrigat\u00f3rios em todos os com\u00e9rcios digitais.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Split de pagamento<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O gateway \u00e9 muito utilizado por marketplaces e aplicativos como os de delivery e de mobilidade urbana. A solu\u00e7\u00e3o contribui para fazer a divis\u00e3o de percentuais de maneira mais r\u00e1pida, eficiente e segura.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pagamentos recorrentes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os gateways tamb\u00e9m oferecem solu\u00e7\u00f5es para <\/span><a href=\"https:\/\/nfe.io\/blog\/pagamentos\/o-que-pagamento-recorrente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pagamento recorrente<\/span><\/a><span style=\"font-weight: 400;\">. Ou seja, se o seu com\u00e9rcio eletr\u00f4nico disp\u00f5e de servi\u00e7os de assinatura, por exemplo, a API faz as cobran\u00e7as de seus clientes automaticamente.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que considerar na hora de escolher um gateway de pagamento\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Com v\u00e1rias op\u00e7\u00f5es de gateways no mercado, \u00e9 comum ficar na d\u00favida de qual utilizar. Para tomar a melhor decis\u00e3o \u00e9 preciso considerar, principalmente, dois fatores: <\/span><b>pre\u00e7o e seguran\u00e7a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O pre\u00e7o a ser pago pela solu\u00e7\u00e3o deve <\/span><b>estar de acordo com a realidade financeira da empresa<\/b><span style=\"font-weight: 400;\">, do contr\u00e1rio, pode tornar o projeto invi\u00e1vel. No entanto, de nada adianta contratar uma API mais em conta se essa n\u00e3o oferecer os recursos necess\u00e1rios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m de valores, \u00e9 fundamental se atentar a quest\u00e3o da seguran\u00e7a. Um bom (e confi\u00e1vel) gateway pagamento mobile deve ter <\/span><b>certificado PCI Compliance<\/b><span style=\"font-weight: 400;\">. Tamb\u00e9m chamado de PCI DSS (Payment Card Industry \u2013 Data Security Standard), a certifica\u00e7\u00e3o \u00e9 a garantia que a solu\u00e7\u00e3o atende a todos os padr\u00f5es de seguran\u00e7a exigidos para transa\u00e7\u00f5es via cart\u00e3o e afins.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Alguns dos gateways dispon\u00edveis no mercado<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sabendo o que considerar, veja agora algumas op\u00e7\u00f5es de gateway de pagamento e escolha o que melhor atender a sua empresa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pagar.me<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/pagar.me\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pagar.me<\/span><\/a><span style=\"font-weight: 400;\">, que faz parte da Stone Co, desde 2014 oferece aos clientes diversas solu\u00e7\u00f5es de pagamento on-line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m do gateway de pagamento, os usu\u00e1rios do <\/span><a href=\"https:\/\/pluga.co\/blog\/api\/pagarme-api\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pagar.me<\/span><\/a><span style=\"font-weight: 400;\"> podem contar com outros servi\u00e7os e facilidades, tais como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pagamentos via boleto e cart\u00e3o de cr\u00e9dito de diversas bandeiras;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sistema de retentativas, utilizado quando a operadora de cart\u00e3o est\u00e1 fora do ar;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">vendas atrav\u00e9s de redes sociais com links;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">plataforma de gest\u00e3o financeira;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">faturas personalizadas;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">concilia\u00e7\u00e3o facilitada;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sistema antifraude integrado;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">splits customiz\u00e1veis para marketplaces.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Iugu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Com mais de 7 anos de atividade e mais de R$ 6 bilh\u00f5es processados por ano, segundo dados informados pelo <\/span><a href=\"https:\/\/iugu.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">site da pr\u00f3pria empresa<\/span><\/a><span style=\"font-weight: 400;\">, a Iugu \u00e9 uma plataforma voltada para automa\u00e7\u00e3o financeira, gest\u00e3o de assinaturas, marketplaces, fintechs, ERPs e e-commerces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clientes da <\/span><a href=\"https:\/\/nfe.io\/blog\/pagamentos\/iugu-api\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">API Iugu<\/span><\/a><span style=\"font-weight: 400;\">, al\u00e9m do gateway de pagamento e diversas solu\u00e7\u00f5es, tamb\u00e9m contam com:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">agendamento de faturas;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">parcelamento em at\u00e9 12 vezes;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">possibilidade de receber pagamentos vindos do exterior, atrav\u00e9s das bandeiras Mastercard, Visa, Diners, Amex e Elo.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Wirecard (antigo Moip)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Comprado em 2016 pela empresa alem\u00e3 <\/span><a href=\"https:\/\/wirecard.com.br\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wirecard<\/span><\/a><span style=\"font-weight: 400;\">, o Moip n\u00e3o apenas manteve os servi\u00e7os j\u00e1 oferecidos aos clientes, como se beneficiou da tecnologia da sua compradora para trazer ainda mais solu\u00e7\u00f5es de pagamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m do gateway de pagamento e do <\/span><a href=\"https:\/\/nfe.io\/blog\/financeiro\/moip-cobranca-recorrente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moip cobran\u00e7a recorrente<\/span><\/a><span style=\"font-weight: 400;\">, a Wirecard tamb\u00e9m oferece:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">possibilidade de criar links de pagamento para cobran\u00e7as via e-mail, redes sociais e aplicativos de mensagens;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">integra\u00e7\u00e3o facilitada;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">split de pagamento.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como otimizar as notas fiscais geradas nessas vendas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mas al\u00e9m de pensar na otimiza\u00e7\u00e3o do processo de vendas escolhendo um bom gateway pagamento mobile, \u00e9 preciso aprimorar a emiss\u00e3o de notas fiscais dessas compras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para isso, voc\u00ea tem a <\/span><a href=\"https:\/\/nfe.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NFE.io<\/span><\/a><span style=\"font-weight: 400;\">. Nosso sistema permite, em um \u00fanico ambiente, tornar muito mais r\u00e1pido e din\u00e2mico todo o processo de emiss\u00e3o de notas, al\u00e9m de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">emitir esses documentos fiscais automaticamente;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">efetuar c\u00e1lculo de impostos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">administrar v\u00e1rios CNPJs;<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/nfe.io\/blog\/nota-fiscal\/como-enviar-nota-fiscal-eletronica-email-cliente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enviar nota fiscal eletr\u00f4nica via e-mail<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">acompanhar o fluxo de vendas e muito mais.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para conhecer todos os servi\u00e7os e vantagens da NFE.io, basta <\/span><a href=\"https:\/\/nfe.io\/#contato\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">entrar em contato agora<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot; \n\n\t&lt;div class=&quot;cta-blog dark io&quot; id=&quot;7361&quot;&gt;\n\n\t\t&lt;div class=&quot;cta-title&quot;&gt;\n\t\t\t&lt;h3&gt; &lt;\/h3&gt;\n\t\t&lt;\/div&gt;\n\n\t\t&lt;div class=&quot;cta-content&quot;&gt;\n\t\t\t&lt;p&gt;&lt;\/p&gt;\n\t\t&lt;\/div&gt;\n\n\t\t&lt;div class=&quot;cta-area&quot;&gt;\n\n\t\t\t&lt;!-- &lt;div class=&quot;left&quot;&gt;\n\t\t\t\t&lt;h5&gt;&lt;\/h5&gt;\n\t\t\t\t&lt;div id=&quot;subtitle&quot;&gt;&lt;\/div&gt;\n\t\t\t&lt;\/div&gt; --&gt;\n\n\t\t\t&lt;!-- &lt;div class=&quot;right&quot;&gt; --&gt;\n\t\t\t\t\t\t\t&lt;!-- &lt;\/div&gt; --&gt;\n\n\t\t&lt;\/div&gt;\n\n\t&lt;\/div&gt;\n\n\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:707,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;9&quot;:1,&quot;10&quot;:1,&quot;12&quot;:0}\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oferecer solu\u00e7\u00f5es de pagamento r\u00e1pidas e seguras \u00e9 uma das maneiras de melhorar a experi\u00eancia de compra dos clientes e, com isso, vender&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pagamentos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 gateway pagamento mobile? 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